// design × conversion

Landing pages that {look right} and convert.

We're a two-person landing page and CRO studio for DTC e-commerce brands. Strategy and execution under one roof, from ad click to purchase.

Start a project → See what we do

landing-page.css

/* the page your ad deserves */
.landing-page {
  intent:    matches-the-ad;
  offer:     clear;
  design:    mobile-first;
  decisions: data(not-opinions);
  ship:      days, not weeks;
  result:    convert;
}

AIBuilt into every step, from research to QA

10→25%Page-to-product click rate, best case

+65%Average order value on one test

DaysFrom brief to live page

01 · What we do

Every step between the click and the checkout.

Paid traffic is expensive. We make sure it lands on a page that sells, then keep testing until it sells more.

{ 01 }

Landing pages & pre-landers

Pages built around the ad and the person clicking it. Clear structure, strong offers, designed mobile-first.

{ 02 }

Store optimization

Product, collection, cart and checkout pages tuned to remove friction and answer objections.

{ 03 }

Upsells, bundles & AOV

Cross-sells, bundles and offer structures that raise order value without hurting conversion.

{ 04 }

A/B testing & funnel analysis

Heatmaps, user behavior and funnel data turned into tests with a clear hypothesis behind each one.

{ 05 }

CRO roadmaps

A prioritized plan of what to test next and why, so every change is worth the traffic it uses.

{ ? }

Not sure where to start?

Send us the page and the ad that points to it. We'll tell you what we'd fix first.

Ask for a review →

// how we find what to fix: Heatmaps & recordingsSurveysFive-second testsMessage miningHeuristic analysisGA4 funnels

02 · Results

What happens when the page matches the ad.

Three projects, three different problems. Brand names stay private; the numbers don't.

Pet food · Meta ads

10% → 25%

landing page to product page click rate

Problem: Ads sent people to pages that didn't continue the ad's story.
What we did: One page per angle, matched to each ad, built and tested over 14 months.

Personal care · Google Shopping

$46 → $76

average order value, +65%

Problem: Plenty of single-item orders, low value per click.
What we did: Bundles and offer structure built into the landing page, then tested.

Home textiles · YouTube

1.4x → 3.3x

ROAS, while spend grew from $30k to $180k a month

Problem: Video traffic landing cold on generic product pages.
What we did: About ten landing pages, each built around a video angle.

// client names withheld. Full case studies available on request.

03 · Work

One page per angle, not one page per product.

Advertorials, quizzes and listicles for cold traffic, direct product pages for warm and retargeting. Tap a phone to scroll through the page like a visitor would; on desktop, each one also opens at full width.

// where client NDAs apply, pages are rebuilt under fictional brands.

Want to see more of what we build?cristinahot.com ↗horatiuhot.com ↗

04 · AI in everything we do

AI in every step. People on every decision.

We've built AI into our whole workflow, from research to the last QA pass. That's why pages go live in days, not weeks, and why we can test more angles for the same budget. The strategy, the taste and the final call stay human.

01 · research()ResearchAds, reviews and competitor pages mined for the words buyers actually use.

02 · page()PageStructure and copy drafted fast, then designed and built by hand where it matters.

03 · assets()AssetsOn-brand images and variants for every angle, without waiting on a shoot.

04 · qa()QAAutomated checks for message match, mobile layout and AI readability before launch.

→When a tool we need doesn't exist, we build it. A few of the apps we've made with AI, for our own work and for others:

img

Image StudioReads a landing page and regenerates every image on-brand, ready to export.

2×

Two ReadersChecks a page for the people who buy and for the AI chats that recommend it.

SpecimenPulls the fonts and colours out of any page, from a link, a screenshot or its source.

✓

Brief QACatches gaps in a brief before a single pixel is designed.

→

Workflow TrackerFollows every landing page from brief to publish, with deadlines.

↔

ReFitResizes, converts and compresses images, PDFs and video in the browser.

{ }

Brand Kit StudioA full brand kit for a client: business card, social, print, video, QR and NFC.

▶

Outro StudioAdds your own outro to every video, in every social-media format.

Testing & data: Intelligems · Convert · GA4 · PostHog · Microsoft Clarity · Lyssna · Build: Shopify · Liquid · HTML/CSS/JS · Figma · Claude

05 · How we work

We start where most people skip: the ad.

A page converts when it continues the conversation the ad started. So we follow the path a buyer takes, one step at a time.

Ad intent

Who is clicking, what they searched or saw, and what they expect to find.

Landing page

A page that matches that intent, designed and built to look right on every screen.

Offer

A clear, compelling offer, with bundles and upsells where they make sense.

Purchase

A smooth path to checkout, then testing to find the next win.

{ data over opinions } { clarity over cleverness } { brief to live in days } { two people, one team }

06 · Team

Two people who build the page with you.

No account managers, no hand-offs. You talk directly to the people doing the strategy and the build.

Cristina Hot

Founder · CRO & Strategy

A CXL-certified CRO specialist with 8 years at Instapage, five of them leading a Customer Support team. She has reviewed thousands of landing pages and leads CRO strategy, funnel audits, testing and client relationships.

CRO strategyFunnel auditsA/B testingRoadmaps

cristinahot.com ↗LinkedIn Verified ↗

Horațiu Hot

Design & Build

Designs and builds the pages on Shopify, with custom HTML/CSS wherever the design needs it. Uses AI across the production workflow and builds the internal tools that keep projects moving.

Landing page designShopifyHTML/CSSAI-assisted production

horatiuhot.com ↗LinkedIn Verified ↗

Founded2016, fully remote

CertifiedCXL Conversion Optimization · GA4

LanguagesEnglish · Spanish · Portuguese · French

Why "Customer Service Solutions"? The name comes from our founder's roots in customer support. It also shortens to CSS, the language every web page is styled with. Fitting, for a studio that makes pages look right.

07 · Who we work with

Brands that sell online, and the teams that drive their traffic.

DTC brands

E-commerce brands, including 7–8 figure businesses

You're spending on ads and want more of that traffic to turn into orders.

New landing pages for campaigns and offers
A CRO audit of your current funnel
An ongoing testing roadmap

Performance marketing agencies

A landing page and CRO team you can plug in

You run the ads. We build and optimize the pages they point to, at the pace your campaigns need.

Fast page production from your briefs
CRO strategy for your clients' funnels
Remote, works across time zones